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How to check website traffic for free

How to check website traffic for free

How to check website traffic for free


One of the metrics that you should take into account in your project or online business is web traffic. But how to check the traffic of a website for free? What tools to use and what other indicators should you consider?

Think that, if you have an online business , your website will be the showcase where you offer your products or services. And, therefore, the way to know how many people go through it to consult, see or be interested in what you offer is to measure its web traffic. This way you will know how many people reached it and through which channels, and you will be able to guide your strategy towards the right path.

How to know if a web page has a lot or little traffic?

To know where you are and what your web traffic is, you have to use tools. The good news is that not all of them are paid for (although these will offer -of course- more advanced features). There are free tools that allow you to obtain important data on both your web traffic and that of the competition.

And after using these tools, what is the next step? Don't make the mistake of doing an analysis with powerful resources (with free and paid versions) like Semrush, Similarweb or Google, and then doing nothing. These data need to be interpreted and understood.

Tools to check the traffic of a website for free

Below we discuss four very useful and effective tools to measure website traffic for free. Ideally, you should use more than one to contrast the data you obtain:

1.Google Analytics

This free Google tool is one of the main ones you should use to analyze your page traffic.

Among the data you can find in Google Analytics (GA) are:

Number of web visits per day, weeks or periods of months.

Traffic sources, according to the different ways they enter: Google, social networks, affiliates, paid traffic, etc.

The time spent on the web.

conversion rates.

The entire user journey through the web.

2.Google Search Console

This is another free Google tool that includes a series of features to monitor the site and improve its positioning.

Google Search Console shows us relevant information on the performance of each of the pages.

3. Similar web

It is another free tool, with a paid part, to check your own web traffic and that of the competition.

Its operation is very simple and it has a Chrome extension for you to install. When clicked, relevant information will appear on the right about:

Visits per month.

Bounce Rate.

Pages by visits.

Dwell time.

Countries with percentages and an illustrative map.

traffic sources.

4. WordPress Insights

Install the MonsterInsights plugin on your WordPress and analyze your website traffic at a glance. To install it, you have to link it with Google Analytics, but it is done easily and in just a few clicks.

Although this tool is not as exact as GA, it offers an estimate of the traffic that your blog posts are receiving, for example.

KPIs to focus on to analyze web traffic

These are the indicators or KPIs on which you should focus your attention to know if you are on the right track in achieving your goals or not. We can see all these metrics at a glance in Google Analytics:

Page Views: The overall traffic of a website.

Number of unique page views: it tells us how many users visit the web, but without counting the sessions that were repeated by the same user.

Time spent on the page: it tells us that if a user spends more time on the site, they are interested in what they are seeing. In fact, this is one of the factors that Google takes into account to climb positions.

Bounce rate: if the user enters the web but leaves quickly, it indicates that he is not interested in what he is seeing. A high bounce rate translates to quicker abandonment of the website, so a low bounce rate is desirable.

Sessions by country: this data by country will allow us to focus our strategies on the users of the country that most interests us.

Sessions by device: allows us to know if users arrive at our website through their smartphones and tablets or through their computers. It will also alert us if the website is 100% optimized for mobile devices.

Most visited pages: having this information is a clue to take good care of these pages, which are the ones that receive the most traffic. In addition, a strategy can be promoted from them to attract new users (with forms) or to boost sales ( banners and attractive calls to action).

Loading speed: if it is slow, it will affect the positioning of the page. So you must take care that your website loads quickly. To find out how fast your page loads, you can use  Google PageSpeed ​​Insights , which analyzes the site and offers recommendations to improve this parameter, both on desktop and mobile devices. 

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