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Using our website as a resource to attract potential customers is one of the best digital marketing strategies, but to achieve it, important factors such as design, development and especially the type of information you want to share in it must be taken into account.

Knowing the audience you want to reach and properly targeting your content SEO strategy is essential to shaping a page that has a good online reputation. This is why keyword research plays a crucial role. If you don't focus on using quality keywords, you will not be able to see your site in the first search places.

Luckily, the network offers free keyword tools that will help you define the most successful keywords according to your sector, the best of all is that although they are free, they offer great value results. These are 7 the most  effective and efficient alternatives.



This is one of the favorite and most valuable search methods since its inception when we do keyword research. Without a doubt, it becomes the best ally for those who want to enhance their website, although you can use it whenever you need to provide relevant content.

To find good keyword alternatives, it will be enough to place the phrase of your preference in the search box and when searching it will show you the category that covers your website and a list of related keywords that can be very useful to enhance the content of your Blog. Perhaps not all the proposals are suitable for what you are looking for, but their results are of high quality.

The most outstanding feature of the Google planner is that in addition to being free, it displays concise results and works directly with the search source most appreciated by users. It will also give us information about the number of searches for each term that will help us choose the most relevant keywords. Likewise, if you already have a defined list of keywords, you can enter it to refine it by knowing its search metrics.


If you like the idea of   using the Google planner to find good keywords, this tool will be the perfect complement to obtain highly effective results that will take your website to another level.

Ubersuggest gives you with new  latest keywords that you are unable to see through Google AdWords. The best method to apply this tool is to run it after searching from the Google planner.

What you must do is place the phrase you want in the tool and press the "suggest" button to display a fairly extensive list that you can compare with the Google planner and once you get all the results you can evaluate what the keywords are most suitable for your site.

The best thing about this tool is that it presents organized alternatives that allow you to verify all the keywords without leaving aside those that can add value to your site.




It is a free keyword search tool that works simply, quickly and efficiently with the autocomplete method. With just one click, it provides you with a diversity of keywords, among which you will probably find some ideal for your site.

Using various sources such as Google, Amazon, Youtube, Wikipedia, Yahoo, Bing, and more, you will find different keyword suggestions. You can place, for example, "digital marketing", press search and evaluate the different combinations of keywords that it presents to you.

An important aspect of this tool is that when you change the font, the suggestions provided by Soovle will be different from the previous search, so you will have a good range of  latest keywords to opt from without having to try too hard.


This free tool is highly effective and efficient in assisting you make better your search engine results by evaluating your competitors. It is true that you can visit their site, analyze the type of content that they share and their keywords to try to overcome it, but this process takes a long time.

With Wordtracker Scout you will get it in just few minutes, it is a very easy   simple Chrome extension that you must install on your computer, then go to a web page, place the cursor on the content and click on the W button. of keywords that have been used to favour the web positioning of said page.

The effectiveness of this search tool is due to the fact that it allows you to carefully analyze the keywords used in countless websites and obtain data from their content that will help as a reference to assist your blog match or exceed the search engines of your  opponent competitors .


Another free tool that is of great help to find long-tail keywords and expand the positioning opportunities of your website is keywordtool.io . It also has a chooser for you to show the language you want to prefer and thus obtain optimal results.

The results that this tool produces are sectioned by blocks so that you can make a more specific evaluation of the keywords, it also works with Google's autocomplete function to classify the phrases most searched by users.

Another advantage of this tool is that it offers you phrases with good semantic sense using suffixes and prefixes and it has the ability to identify plural, singular or gender terms. Without a doubt, it will make it easier for you to identify the right keywords for your website.


When you launch a website it is important that your keywords are present in your content but it is convenient not to abuse always writing the same word, for this it is recommended to use variations or permutations and this is where this tool can be useful. You just need to be clear about the purpose of your site and be creative.

To obtain interesting keywords, place a word in each of the three boxes that are presented to you, the words you add must be in tune with your page and the content you want to create. Then click on generate swaps and see how the words are conjugated creating clever phrases.

One of the most relevant advantages of this tool is that the more words you include in the boxes, the more phrases you will get as a result. Sometimes the indicated phrases may be meaningless, but you will surely find some that adapt to what you are looking for in its extensive list of alternatives.

Access this tool here


Finally and although it is much more effective for terms in English, mention this tool that not many know. Doing a search directly in the source is the best way to obtain efficient results, that is why Google surprises again with a tool that few know but that is excellent for finding competitive keywords.

Google Correlate's essential ability is that it can identify which keywords are often searched for together, so it's great for doing a substantial search for long-tail keywords. In this way, those who search for a specific phrase are also guided by similar phrases to find content of their interest.

Starting from this point, you can choose a main keyword and other secondary ones that allow you to put together a good content calendar. In addition, you only need to enter the phrase you want to search for and the tool saves you all the work.


One of the applies of keyword tools is to search the basis for writing content. If you wish to see how to write the perfect post with the help of another great tool, take a look at this article .

There is no single tool that does all the work for you, a good keyword study has to come from the use of a combination of different tools. Each of these is designed to provide you with quality keyword research results that will generate positive change on your website. In addition, they save you time and money in this very important process within digital marketing.

Make use of them and soon you will see your site or blog in the first places of the search engines!

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