Email Marketing Services Best for Small Businesses

In this Hosting Help post we will show you what are the best email marketing services best for small businesses.

Using email for marketing remains a priority for businesses large and small.

The above forces us to look for the best email marketing service according to the campaign designed by us.

In this article, we'll take a look at some of  email marketing services best for small businesses. We will see its characteristics and make some comparisons.

You may also be interested in these tips for starting an email marketing campaign .

Is it really important to select an email marketing service?

According to the Data & Marketing Association (DMA) or Data and Marketing Association, marketing or marketing through email, has produced a return on investment (ROI) in the North American market of the order of 4,300%.

Email marketing allows for easy administration, provides full control, and enables direct communication with our customers. In addition to being a way to make a more profitable marketing campaign.

For those who are not yet convinced about the effectiveness of marketing emails, here are some reasons why it is important to have an email list.

We must be clear that most of the success in this type of marketing depends almost exclusively on the email marketing software that we select. This for an important reason and that is that the software is responsible for ensuring the delivery of our emails.

If we make a bad selection we will surely end up paying more money for a smaller number of functions and for a smaller number of deliveries, generating more losses.

How do you know  email marketing service  best for small businesses?

The best email marketing services  should allow us to create very attractive newsletters, with a fairly simple user interface where we can drag and drop the elements.

It should also allow us to easily send mass emails in a personalized way without much effort. This is something they call automated marketing.

It should also offer us the advantage of being able to manage our contacts, segment them or group them according to your requirements and needs . In addition, something very important, it must allow us to monitor how our marketing campaigns are going.

Another guarantee of a good email marketing service is to avoid, as much as possible, that emails end up in our clients' spam folders.

Below we will take a look at some of the more popular email marketing services best  and make some comparisons.

1. Constant Contact

Constant Contact is famous and one of the largest and fastest boosting email marketing services best in the world. It is the easiest to use and is one of the most requested by apprentices.

It is capable of managing our mailing lists, contacts, spreadsheets, marketing calendars, among other features.

This application provides us with access to report tracking, social media integration, and free image library. It also provides organization or segmentation of email lists, integration with Facebook ads and a very good and extensive e-commerce integration for Shopify businesses .

Email Plus accounts come bundled with email automation features, surveys and questionnaires, coupons, online donations, and A / B subject tests that will allow us to send specially targeted emails to ensure the highest open rate.

Constant Contact has excellent support through live chat, phone, email, community support, and a fairly extensive and useful resource library.

Another advantage that this application offers, in addition to online training, is that it offers live seminars. This modality allows small businesses to quickly learn essential email marketing concepts, as a start in our training, to grow our business professionally.

We can say that Constant Contact is the highest rated small business email marketing service.

This application offers a 30-day free trial without requiring any credit card registration.

2. Drip

Drip is another very good email marketing service platform for small businesses. It cannot provide a good number of tools capable of automating email marketing and its personalization.

It integrates seamlessly with any popular website building system, this includes WordPress and WooCommerce. It allows you to easily include registration forms on our website and hook a greater number of potential customers.

One of the things that sets Drip apart, aside from the competition as a campaign monitor, is the highly-rated marketing automation tools. It also has a smarter email organizer, list grouper, and workflow viewer. These features allow us to reach those specific customers on our mailing lists to increase sales.

In addition, it includes support through live chat, online seminars, automation training, courses, guides and other free documentation and excellent content.

It allows sending mass emails and at the same time we connect and interact with each client in a personalized way through the marketing automation of our intelligent electronic commerce.

This service app is a bit pricey but it is among the best email marketing software for advanced websites and business owners.

Drip promotes a free account for up to 100 subscribers. Once the premium version is obtained, all the features it offers are included.

3. SendinBlue

SendinBlue is a very complete email marketing software that includes SMS for business. In Europe it is one of the fastest growing platforms in the area of   email marketing.

It has excellent tools for creating emails with an excellent presentation and attractive to the eye. It is easy to use because of its drag and drop tool adapted to people with little experience in email marketing.

It has other automation tools for learners that allow sending transaction emails, creating workflows, and organizing mailing lists. It has the possibility of sending mass emails using AI (artificial intelligence) algorithms at any time we want. This guarantees a greater capacity in the delivery of emails.

This application offers a mail marketing plan that allows the sending of 300 daily emails completely free. An SMS account is also included but costs vary according to delivery requirements.

4. Mailjet

This popular email marketing service is known for its low prices and high email deliverability. This platform includes everything that is required: email newsletters, email automation, transactional SMTP emails, and text messaging (SMS).

The marketing creator of this platform allows drag and drop very easily being one of the best in the industry. We can start with any of your newsletter templates and have a very attractive newsletter in just a few minutes. Best of all, it brings a real-time collaboration feature ideal for groups or teams.

The Mailjet work team has taken as a challenge to obtain the highest email delivery capacity, this is evidenced in the real-time performance of its control panel. A team of experts will work with us to ensure that emails always end up in our users' inboxes.

This application offers a free email plan that allows us to send 6,000 emails per month to an unlimited number of contacts. It also offers access to the SMTP transactional bulk email marketing services best included in the free plan.

The basic (paid) plan allows you to send 30,000 emails per month to an unlimited number of contacts. In the case of the premium plan, we would have access to the mailing list segmentation functions and A / B tests of email automation.

They also offer a transactional email marketing platform (SMS) that allows us to use this service in 55 countries. This platform is available as a complement that we can buy with any existing plan.

5. ConvertKit

ConvertKit is a very robust email marketing application designed for seasoned bloggers, advertisers, and authors. It is very impressive and easy to use for small businesses .

This platform allows us to offer content updates and incentives with mail registration forms. It also brings easy-to-handle automatic responses that allow us to send drip emails.

It is possible, with this service application, to segment or classify our subscribers between those who express interest in our products and those who are already customers. This helps us add the most personal automated email conversions. In  business marketing terms, this is called targeted/focused email marketing.

ConvertKit has email support and an extensive knowledge base with excellent instructional material.

Most of the functions of this platform are designed for professional bloggers being the best in this style.

6. AWeber

AWeber  is one of the ancient and most famous email marketing service providers platform in the world. They provide a variety of tools for small and medium businesses to manage their email marketing.

Getting started with AWeber is pretty easy. 

We can get access to ready-made email templates, mailing list management, automatic replies, and email tracking with detailed information.

Support options include live chat, phone support, email support, live webinars, and a gigantic library of guides and tutorials.

7. GetResponse

This is another popular email marketing solution. It is very easy to use and makes email marketing simple for small businesses.

It brings in some great marketing automation tools that allow us to intelligently run automated campaigns.

Its drag and drop tool makes it easy for us to create campaigns, segment or organize contact lists and send content designed for specific groups. These tools help us create more effective campaigns to increase our profits.

GetResponse comes with attractive response forms, landing pages, A / B testing, tracking, and automatic responses.

24/7 Support is provided through phone,email and live chat. Their help department is packed with free learning material including videos, webinars (video-seminar or online video-conference), tutorials, guides, etc.

Ultimately, what is the best email marketing service for small businesses?

There are so many email marketing services best platforms, but we have to opt the one that best suits our business needs. Here are some recommendations:

For a small business or non-profit organization , it is recommended to use Constant Contact . This app has an affordable price and an excellent support team . Your team of consultants will help us find immediate success with email marketing that meets our needs.

If instead we have an e-commerce website or online store , the best recommendation is to use Drip because it is the best email marketing software . Its customization and automation features are excellent and very powerful .

For a professional blogger or content creator , then the recommendation is to use ConvertKit . This application provided very impressive and easy to operate platform with advanced level organization or segmentation that will help take our business to the next level.

If we are owners of a business for which we require a good tool capable of automating our marketing combining marketing email, bulk SMTP and SMS messaging , the best recommendation is to use SendinBlue . This platform is easy to use and allows us to manage email and SMS from a single interface. 

For a business owner who wants an email marketing service with great team collaboration features, a smart email creator, and extremely high deliverability , we recommend using Mailjet . Its email creator is one of the best in its area, and its generous price coupled with the always free plan makes it the best free email marketing software.

Some tips that will help increase the number of subscribers

Once we have chosen one of the recommended email marketing services best for our company, we will likely want to start getting more email subscribers.

For this we recommend the use of OptinMonster . It contains a powerful conversion optimization toolkit that will help us convert site visitors into email subscribers and clients.

This app is considered the best email marketing service platform we mentioned above and a few more.

OptinMonster was initially designed to help grow the email lists of the largest web companies. After its launch in 2013, it has grown enormously in popularity.

Today, OptinMonster is being opertaed by some of the big brands in the world, including McAfee, Experian, TripAdvisor, Pinterest, and Harvard University, among others.

How to improve our email deliverability

All of the email newsletter tools we've shared in this article have excellent email delivery rates.

However, there are a few things we can do to ensure that our marketing emails are always delivered.

1. Use a professional email address

Email platforms like Gmail, Outlook, and others have algorithms that detect any type of spam behavior. One of them is the sender's email address.

As representatives of a company, it is important to use a professional business email address (such as name@company.com) and not a generic hot-mail or gmail address.

This will help ensure that our email delivery rate is higher than average.

2. Send targeted emails based on interests (segmented or organized mailing lists)

It is very important that we personalize our emails based on user segments. An email marketing software like Constant Contact  allows us to easily group our subscribers into segments such as most active, not active, interested in specific topics, personalized segments, etc.

This will help our email marketing campaigns have a higher open click-through rate, which is an important factor in future email deliver-ability.

We hope this article has provided you with a good overview of  email marketing services best for your businesses. You can also consult our base of guides and tutorials in Hosting Help .